Situation: Reinvent Business was engaged 8 years ago by a major public desk manufacturer and retailer to develop a nationwide brand presence together with a world-class digital marketing, brand building and investor awareness campaign.
Challenges: We researched the most competitive keywords in the home and office furniture industry which drive the maximum amount of targeted and qualified visitors. We determined which search engines and directories were frequented by shoppers searching for specific kinds of desks and desk accessories. Our primary objectives were to increase brand awareness and visibility in an extremely competitive retail environment and significantly increase their current levels of targeted traffic, new customers, online sales, revenue, and ROI.
Solution: We created an expansive nationwide search engine marketing campaign using organic search engine optimization and paid inclusion management. Our proprietary natural optimization and marketing programs are much less expensive than paid search advertising, and consistently deliver large amounts of targeted traffic in all the major search engines.
Results: We successfully created more than 500 - #1 and top 5 rankings within the first six months of our program in all the major search engines including Google, Yahoo!, MSN (Bing), and Facebook resulting in a daily average of up to 10,000 - 20,000 targeted visitors along with an annual sales increase of 500% - 700% for the last 5 years. We are able to maintain all #1 and top 5 rankings for the most competitive home and office furniture keywords year after year. We keep their Web site search engine friendly and continue to increase their sales.
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