Nationwide Online Pharmacy Retailer

Situation: Reinvent Business was engaged six years ago by a major public online pharmacy retailer to develop a nationwide brand presence along with a Top-Level digital marketing, brand building, social media and investor awareness campaign for three Web sites, which sold different products and medicines worldwide.

Challenges: We researched the most competitive keywords and phrases in the pharmaceutical and medicine industries which drives the maximum amount of targeted visitors.  We then determined which nationwide search engines and directories were frequented by shoppers searching for specific kinds of pharmaceutical products and medicines.

Solution: We created an expansive nationwide search engine marketing campaign using organic search engine optimization and paid inclusion centered around specific pharmacy products and medicines for three Web sites.  We worked with their designers to maximize important keywords and content on each page to facilitate site mapping easily by search engine spiders and rapid indexing in all the search engines. 

Results: We successfully created more than 700 - #1 and top rankings within the first six months of our program in at least 30 search engines and social media - including Google, Yahoo!, Bing, and Facebook - resulting in a daily average of up to 9,000 - 15,000 targeted visitors and a consistent annual sales increase of 400% - 600% for the last six years.  The brand visibility increased by more than 250%, the top 5 rankings were up by more than 800%, and the conversion rate of visitors to sales has increased more than 300%.

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